Update on website revamp

by Kieren McCarthy on October 20, 2009

Just before the Sydney meeting in June we announced we were running a usability study on the main ICANN website at icann.org and opened a survey to the community to provide their feedback. This is an update on that process just prior to the next meeting in Seoul, starting on Monday.

A mock-up of what the new front page may look like

A mock-up of what the new front page may look like

Since June, ICANN staff has been working hard with external consultants Revere Group to redesign the website to fit with the community’s needs. Revere first carried out a site audit [pdf], pointing out all the areas where the website didn’t fit in with best practices and guidelines.

Then it carried out the online survey as well as around 15 in-depth interviews with community members and staff to find out what it was that people felt the website needed to do. And it also went through the full logs of website visitors to find out who was coming to the site and from where. And from that created a research document [pdf] summarizing the findings.

Based on these two documents, a new taxonomy [pdf] of the site was developed in iterations. New categories and menus cover all the different aspects of ICANN as an organization and structure them more simply and logically. And from that, wireframes [pdf] – blueprint designs – for new webpages were drawn up and new functions and approaches were discussed in an effort to make the site as easy to use as possible.


Once the wireframes were in place, the study then moved into a design phase where a wide range of different approaches to the actual site look were drawn up and run through a group of around 10 staff over the course of a month, and the designs were gradually honed down to the point where the blueprints for the different pages were created as images.

And that’s where we currently are, as of 21 October. The remaining steps are the important ones – figuring out how to implement the new approach, ensuring that we keep as much of the design and new functions sketched out earlier in the process.

We will be working on a timetable for that in the next few weeks and will try to be conservative in our estimates so we don’t end up over-promising. But it is probably safe to say that before the next meeting in Nairobi in March 2010, there will be an updated and fit-for-purpose website that should finally put an end to most, if not all, of the usability issues that the community has had to deal with on ICANN.org for the past few years.

We are publishing summaries of the different aspects of this whole process so you as the community can see the work that has been put into this effort. Hopefully you will like what you see.

Usability study work summaries [pdfs]

{ 8 comments… read them below or add one }

FFcommunicator 10.22.09 at 9:48 am

Much better. Let us know if Fame Foundry can help in any way.

webdesign nürnberg 10.26.09 at 5:21 am

I like the clean webdesign and look of the icann website, great!

The Historian 10.26.09 at 9:07 pm

I’d like to see a Geocities-themed ICANN web site

Curtis J Neeley Jr., MFA 10.29.09 at 5:57 pm

The clean look to the site looks nice. Could comments have a preview option?
Why do ICANN.com and sleepspot.com type cybersquatted sites exist?

Adding international characters recently created a bonanza for cybersquatters like NameMedia.

I am considering adding ICANN to my next lawsuit for ‘cybersquatting’ or trademark violation. I plan to take a separate action against Network Solutions who was the registrar who initially violated my TMs. sleepspot.com is a cybersquatted site. How can it even exist?

The Curtis Neeley Foundation will have in its bylaws to continually seek that domain registry expiration dates be made private. Back-ordering a domain is prima facia evidence of a planned TM violation. What is ICANNs stance in regards to a domain expiring due to a owner’s incapacity? This is the amendment or effect the Curtis Neeley Foundation will push for:

No demonstrative intent to use a domain in commerce outside of third-party ad-serving within X weeks creates a liability for infringement and liability for a fine for the registry of a desired domain that a bona fide business owner now desires to use in commerce for a good or a service or as a vehicle for free speech. As of XX/XX/XXXX a use besides third-party ad serving will be required. A domain not used in commerce outside third-party ad serving will cause a liability for a TM violation regardless of the registration dates for the relevant TM. Publishing the expiration date of registry is evidence of a conspiracy to violate a TM if the owner of domain can show it was consistently used in commerce.

A use in commerce outside of serving third-party ads will be required by law when we are done. hat is ICANN’s stance in regards to a domain expiring due to a owner’s incapacity? Domain expiration dates should not be publicly accessible and pubic disclosure be a registrar is evidence of a conspiracy to violate a TM.

I am not a lawyer. I am a photographic artist.
I am facing NameMedia in Federal Court Pro Se and was approved to proceed in forma pauperis.
I was approved as a pauper and this will support the next related filing.
NameMedia once cybersquatted Cargills.com Cargill.com is the singular TM.
This use of the plural or possessive ‘S’ was not enough to trouble NameMedia.
The fact that NameMedia was running ads that could be competitors ads was the reason they lost before a tribunal. I sued NameMedia for cybersquatting and intentionally inflicting emotional distress after their attorney, Erik Zilinek, considered my request and rejected it as insufficient. I can demonstrate an attempt to retrieve the TM. I believe my case will end righted in District Court.
The ACPA’s intent was to prevent people from making outrageous profits by registering domains and “warehousing” them and my lawsuit will end all businesses like NameMedia’s in domain name speculation. That was the real intent of the ACPA anyway.

This use of the plural or possessive ‘S’ was not enough to trouble NameMedia.
The possessive S and NameMedia? Hmm
Look at NameMedias.com now. It is a non-commercial free speech protest site.
Erik Zilinek is their attorney and was looking at the massive closed thread about my lawsuit at NamePros earlier today. I saw ezilinek there at 4:31 CST. I am not settling for less than several million. I have asked for 10 million. I am also seeking to have the registrar who sold it originally added although their unintentional act may resolve better separately. I am not sure that ICANN is liable at all.

Public disclosure of expiration dates is evidence of a conspiracy to commit cyberstalking. It is how businesses like NameMedia exists now.
A badly needed amendment will soon require a good or a service to be provided outside of the service of serving potentially relevant ads to allow a domain to be registered. I will seek that no domain name registry expiration dates be published in the future. An actual first amendment use will also be allowed, but a proof of consistent editorial use by a person will be the duty of the registrant.
I will also ask that Google be required to blacklist ad sites like NameMedia makes. If it requires adding Google as a co-conspirator, I will do it. The issue might need to be independent of trademarks but might also work as an ACPA amendment?

An intent to use a domain in commerce or free-speech must be demonstrated prior to registry .A consistent demostative intent to use a domain in commerce or for free-speech must be demonstrated prior to registry. No demonstrative intent to use a domain in commerce outside of third-party ad-serving within X weeks creates a liability for infringement or liability for a fine for the prior registry of a desired domain that a commercial business owner now desires to use in commerce for a good or a service.

Look at NameMedias.com now. It is a non-commercial free speech protest site. NameMedia Inc. felt confident enough to challenge Cargill, Inc. for Cargills.com before a UDRP. I once met with Disney to look into providing an online reservation service through SleepSpot.com it was going to generate millions in fees each year.I was going to work in concert with Disney.
It is just a third-party advertisement cybersquat site now. SleepSpot.com I have several witnesses who will testify that I was certain SleepSpot.com would make me a millionaire from 2000. That would be about nine million by now. I would still have preferred to make it outside of court.

The Curtis Neeley Foundation;
President: Curtis J Neeley Jr, MFA
DISCLAIMER: Curtis Neeley suffered a severe traumatic brain injury that often very negatively impacts his communications. He is often perceived as blunt, tactless, self-centered and rude. Although Curtis has a severe disability, he is determined to continue performing meaningful art. The Curtis Neeley Foundation is created to preserve and promote his artistic photographic legacy.

aindreas 10.30.09 at 6:06 am

mock up redesign looks good :-)

TG 10.31.09 at 6:51 am

This is a very good case study to understand the process of site revamp. The pdfs are very useful. Thanks for sharing!!

Tracy Hackshaw 11.01.09 at 5:51 am

This looks fantastic. A reminder however to consider the following:

1. The needs of low bandwidth users in developing countries where dial-up connections still exist. Will theres exist a “low bandwidth” option for these users?

2. The growing mobile web community.

SEO Services Pakistan 12.03.09 at 9:50 am

The current website is looking good, I’m sure you’ve taken the SWOT Analysis and came up with this look. Just wanted to make sure:)

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